百年老店「惠比須」已成花蓮名產代名詞,原為日本七褔神之一的「惠比須」主司商業,保佑人們經商成功、生意興隆,也許是受到庇佑,讓花蓮「惠比須」百年來傳承經營,不僅曾受日皇青睞,多次進貢獲賞,現在則是觀光客來花蓮指名要買的地方名產。

  1899年,日人安富君在花蓮開設「惠比須屋菓子店」,與製餅師傅張房取用在地生產出的地瓜,歷時三年做成深受日皇喜愛而獲選進貢的「餡仔芋」,臺灣光復後,日人撤離,張房接下經營權,開啟惠比須近代的經營與新品研發的新時代。「花蓮薯」採用花蓮當地特產地瓜;台農57、68號蕃薯及紫心、紅心蕃薯,以成本較高、熱量較低的「海藻糖」取代高熱量的砂糖,歷經蒸熟、去皮、搗碎、配料、煮餡、製成、烘培、烘烤,約6小時的純手工製作過程,堅持當天製作、當天售完,讓顧客吃得到新鮮、健康的「花蓮薯」。
  早期花蓮地處偏僻,直到北迴鐵路開通後才帶動花蓮地方發展,也促成「花蓮薯」的響亮名聲,2010年經濟部商業司舉辦的台灣美食伴手禮,讓「花蓮薯」正式走出花蓮,獲得更多讚賞和支持,對惠比須第三代老闆張舜彬與妻子來說,「認真」、「實在」、「不誇大」,堅持品質與客家勤儉精神,永遠是他們能延續惠比須百年傳承的唯一信念。

 

Starting with the first and original famous Hualien Shuu
Ebisu Bakery Store
– A successful hundred-year bakery store through history…


  Ebisu Bakery Store was founded in 1899 , through a successful hundred-year history.  Speaking of the origin of the name, Ebisu refers to the name of God of Wealth from the 7 Japanese Gods that guide people to their welfare.  Ebisu has always been a well known and reputable store with its propitious name since the early Chinese Republic Calendar year. 
  The reputable Hualien Shuu from Ebisu was first invented and marketed after 3 years of continuous research.  Hualien shuu earned its reputation with its innovative way that the original stuffing in regular Hualien Shuu could be further processed to consist of the entire Hualien Shuu without the conventional pastry wrapping.   Hualien Shuu was also known as “ あんこいも”    when several Japanese emperors awarded prizes as Hualien Shuu became the favorable tribute to these emperors.  Today, those awards in forms of medals and silk banners can still be seen in the store. 
  Even today, Ebisu sustained the tradition of using conventional hand-made method in the production of Hualien Shuu.  New and different derivatives of Hualien Shuu such as Hualien Taro, Mochi, and Sa-Chi-Ma continued to be improvised over time, leading to the innovation and development of more sweet potatoes and cakes of new flavors.  Hualien Shuu and mochi from Ebisu are now commonly known as famous domestic products from Hualien. 
  At last, Ebisu has become the leading trademark of Hualien Shuu and Hualien Taro as more and better products will carry forward to transcend itself into the new century. 

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